What is programmatic?
Programmatic advertising is the process of automatically buying digital advertising space to display your ads on a network of websites. Programmatic platforms have been growing their inventory and database such that any format and any channel can be accessed programmatically today.
One of the biggest advantages od programmatic is the possibility to reach and attract audiences based on very precise targeting capabilities, so that advertisers only pay for ads delivered to the right people at the right time.
When you buy an advertisement in programmatic, you do not buy a permanent space for a campaign on a website or on a video platform. Every time a user enters a website with available advertising space, an auction (RTB) takes place in real time, which determines what advertisement the user sees in the dedicated place in his browser. If the algorithms find that this particular recipient fits your target group, they will automatically buy the ad space and the user sees your banner.
Programmatic Campaign features
Precise Targeting, by:
Geography, device and language
Age, gender, education, employment
Intentions ex. job change
Industry: IT, HR, Finance, Advertising, HR ect.
Interests and hobbies
Domains and site context
As soon as campaign is live, we are able to see in-depth data that helps us build and execute the best programmatic advertising campaign possible
Brand safety settings
“Brand safety” gives you guarantee that your banner won’t appear on the domains or in the contexts that could harm your Employer Image (ex. violence, adult content, alcohol…)
Elastic retargeting capabilities
Programmatic works in real time which allows us to retarget users that were interested in your open position during last hours or even minutes.
Cross-device targeting allows to target the same user on different devices
Wide reach and unlimited capping
Programmatic ad networks allow to advertise on websites that are not offered by Google Ads – for example on the most popular VOD platforms, which allows reaching wider audience
Daily capping allows to set total limit of ad impressions per one user, which gives you control over campaign aggressiveness
Why should you try Employer Branding Campaign?
Reach best fitting, potential candidates
by programmatic in-depth targeting and social media
Build recognizable Employer Brand
by increased audience reach
Achieve great efficiency
Programmatic and social advertising makes your HR money work efficient and drive more ROI
Be in control
Real-time data and precise targeting gives you full control over campaign
This is how we work
We help you reach best fitting employees by creating Programmatic & Social Campaigns
Let’s hire some people together
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